I am pretty sure when the design teams of H&M and Victor &Rolf decided to create wedding apparel; it was with the altruistic goal of providing a cheap, ultra-chic alternative to Vera Wang. Or maybe it was their futile attempt to broaden their product line and after the success of their maternity, plus size and baby collections. But where those collections hit, their bridal collection misses.
These creations are the epitome of what belongs on top of a cheap, tacky wedding cake. Everything from the fluffy ruffles, to the ‘ginormous’ bow bespeaks an era that never happened, and one we are thankful never existed. How did they do it? I am not sure. But all I could think-- when gawking mouth open at the store window--was a company who I adored for their clever cross branding and their stylish collaborations couldn’t come up with something better for brides to be. They got Madonna & Co. to do a whole line of 80’s chic. You mean to tell me there wasn’t some chic celebrity getting married to hassle into producing some sort of frock that could show up nicely in an amateur wedding video?
But H&M alas, I am on your side. Thought the world is regrettably imperfect, I have faith you will one day create something suitable for the currency, conscious, bride on the go. Here is a head start: designer knock off + Chinese production = Fabulous (I know they teach that in Fashion school).
*it’s Jil baby!
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